Answer :
Showing a product's price along with its previous price, the price of a competing brand, or the price at another retail outlet is called (C) comparison discounting.
What is comparison discounting?
- Comparison discounting, as the name implies, is showing the consumer the difference between two prices for the same or similar product.
- A retailer, for example, may show an item's discount price adjacent to its considerably higher former price or the higher price of a similar product sold by a competitor.
- Comparison discounting is the display of a product's price alongside its prior price, the price of a competitive brand, or the price at another retail shop.
Therefore, showing a product's price along with its previous price, the price of a competing brand, or the price at another retail outlet is called (C) comparison discounting.
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The correct question is given below:
Showing a product's price along with its previous price, the price of a competing brand, or the price at another retail outlet is called
a) competition-based pricing.
b) reference pricing.
c) comparison discounting.
d) captive pricing.
e) psychological pricing.