College

Companies facing the challenge of setting prices for the first time can choose between two broad strategies:

A. Market-penetration pricing and value-added pricing
B. Target cost pricing and competitive pricing
C. Value-added pricing and market-level pricing
D. Target cost pricing and market-skimming pricing
E. Market-penetration pricing and market-skimming pricing

Answer :

The correct answers are the following; marketing penetration
pricing and as well as market skimming pricing.


Market penetration pricing – a pricing strategy by which the price for a
product is at the lowest



Market skimming pricing – it is a product pricing strategy
by which the firm is likely to charge an initial price that is higher to the
customers.