Answer :
Odd pricing is a pricing tactic used by firms to set prices slightly below the next whole dollar amount. Here option D is the correct answer.
Instead of pricing a product at an even dollar value, such as $10, odd pricing involves setting the price at a slightly lower value, like $9.99 or $9.95. The goal of odd pricing is to create the perception of a lower price and to increase the perceived value of the product.
Odd pricing takes advantage of consumer psychology and the way people perceive prices. The human mind tends to focus on the leftmost digit of a price, often ignoring the digits after the decimal point. So, when a consumer sees a price of $9.99, they may perceive it as being significantly lower than $10, even though the actual difference is only one cent.
This tactic is based on the assumption that consumers will round down the price in their minds and perceive it as closer to the lower dollar amount. It creates the perception of a bargain or a discounted price, which can attract price-sensitive customers and increase sales.
To learn more about odd pricing
https://brainly.com/question/31564573
#SPJ4