Answer :
The pricing objective that the company is using in this scenario is known as "market deterrence pricing."
Market deterrence pricing is a strategy employed by a company to set low prices with the intention of making the market unattractive for potential competitors. The company aims to establish itself as a low-cost provider, making it difficult for competitors to enter the market or compete effectively.
By maintaining low-end pricing policies, the company seeks to discourage new entrants or existing competitors from undercutting its prices and capturing market share. This strategy can be effective in deterring competition, as other firms may find it challenging to match the low prices without compromising their profitability.
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Complete Question
A company that intends to maintain low-end pricing policies to make the market unattractive for its competitors is using which of pricing objectives in its price planning?