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Top Hats Limited routinely sets high prices for their hats to convey an image of high quality. What does this refer to?

A. variable pricing
B. average pricing
C. prestige pricing
D. fixed pricing

Answer :

Final answer:

Prestige pricing is a strategy used by companies to set high prices for their products to convey an image of high quality and exclusivity.


Explanation:

The concept being referred to in the question is prestige pricing. Prestige pricing is a strategy used by companies to set high prices for their products in order to create a perception of high quality and exclusivity. This approach is commonly used by luxury or high-end brands to differentiate their products from competitors and appeal to a specific target market.


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